About George Helou

With over 25 years of experience and more than 25,000 hours in coaching, advisory, training and facilitation, George Helou has worked across personal, corporate, entrepreneurial and international environments.

His background includes leadership, education, media, publishing, technology, personal development and high-performance coaching. Over the years, he has built and led teams, developed large-scale programs, created intellectual property, and worked with individuals and organisations navigating pressure, growth and complex change.

Background highlights

• Managed 25 staff and 35 contractors in the investment property sector

• Built and oversaw a national advertising portfolio with Austereo over five years

• Founded a publishing company and produced three national bestsellers

• Designed and delivered perception and decision-making programs for the mining industry in the Pilbara over four years

• Developed and delivered perception programs both locally and internationally

• Created and marketed international decision-making software

• Founded Verve Education and developed a Perception Management Operating System

• Launched a global kindness initiative in partnership with the World Kindness Movement and UNESCO

People who work with George are often navigating ambitious goals, high-stakes transitions, complex leadership pressures, or the need to strengthen mindset and resilience. His coaching is focused, structured and outcome-driven, helping clients gain clarity, sharpen judgement and execute more effectively under pressure.

More about George

George’s lived and professional experience spans retail, media, engineering, property and personal development, giving him unusual range in the way he understands both people and performance.

He founded the EP7 Life Coaching Academy, which trained and certified personal development coaches internationally. He also developed two Perception Coaching software applications, with more in development, designed to help coaches and clients create timely clarity, stronger decision-making and practical guidance.

George has worked with elite athletes, coaches, CEOs, executives, entrepreneurs and business owners. His work is especially relevant for people carrying significant responsibility, navigating complexity, or seeking to perform at a higher level without losing balance.

Outside of coaching and business, George is a proud family man and musician who has produced around 200 songs, a documentary and three bestselling books.

He has been mentored by elite coaches, CEOs and managing directors from organisations including BMW, Apple and Microsoft, and has partnered in business with founders of publicly listed companies.